Suntec, RWS in cross selling partnership

IN A move that is expected to boost business for Singapore’s meetings, incentives, conventions and exhibitions (MICE) scene, Suntec Singapore and Resorts World Sentosa (RWS) are joining hands in a partnership to cross sell each other.

Under the agreement, event planners can organise exhibitions and meetings at Suntec – which is located within the Central Business District – but hold social events at RWS, which features entertainment options such as the casino, a 1,600-seat theatre as well as other attractions.

‘This proposition will entice, as well as, provide today’s business travellers innovative options while they are in Singapore, thereby strengthening and solidifying Singapore’s dominance in the MICE industry worldwide,’ said Ong Wee Min, Suntec’s director of sales and client services.

The partnership could also help address one major concern raised by industry players – that MICE venues here could all end up scrambling over the same piece of pie, since both integrated resorts collectively add some 180,000 square metres of space with their MICE facilities.

Already, organisers of trade shows such as Sea Asia and Gaming Asia have opted to move their next shows to the upcoming Marina Bay Sands, as opposed to holding them at the same venues used previously.

RWS has already lined up more than 50 events from now through 2011, which includes World Urban Transit Congress.

Source : Business Times – 4 Mar 2010